![]() ![]() The cheer of “Woo Pig Sooie” was added to the roster of University trademarks in 2014. The U of A worked with Collegiate Licensing Company (now IMG College Licensing) to register three styles of running Razorbacks, two designs with Hogs and the capital letter “A,” the name “University of Arkansas,” “Razorback,” “Razorbacks,” “Arkansas Razorbacks,” “Hogs,” and “Go Hogs.” The University invited businesses already using these trademarked words to negotiate agreements with them, and it appears as though many did. In 1987, the university decided to act and file for trademark on several pieces of intellectual property. The emblem was also used by the religious group ISKON (or Hare Krishna), which sold bumper stickers at an Arkansas football game bearing the Razorback emblem. Another questionable item on the market were “Razorback Reds,” a Hog branded condom. The university lost that challenge due to the use of the word “Razorback” by several other businesses. In 1961, the university attempted to persuade the whiskey distributor to cease sale of the Razorback whiskey, which ultimately ended up in a court challenge. There were various alcoholic beverages: beer, wine, and whiskey. More unsavory uses of Razorback imagery also existed. One iconic piece of paraphernalia is the hard-plastic hog hat known as “Uncle Heavy’s Hog Hat.” This piece of headgear was created in 1969 and quickly became a favorite among Hog fans. A wide variety of items came on the market over the decades: t-shirts, sweatshirts, ashtrays, notebooks, shoes, clocks, baby bibs, et cetera. ![]() This lack of trademark and copyright led to a proliferation of Razorback merchandise unassociated with the University of Arkansas. These businesses were located all throughout Arkansas and were able to use the Razorback name and logo because at that time, the university did not have a trademark or copyright on any of the words, phrases, or logos associated with the Razorback. Examples include the Razorback Toggery, a clothing store marketing directly to university students in Fayetteville, the Razorback Sandwich Shop (1926), Razorback Cleaners (1955), Hog Wash Laundry (1980), Razorback Beauty Supply (1980), and Razorback Travel (1980). These businesses ran the gamut from restaurants to dry cleaners to merchandise stores. In the following years, businesses began using both Razorback and Hog in their names to increase their patronage. It soon became the de facto emblem of the university while also becoming the unofficial logo of several businesses in Fayetteville.Īccording to Hancock in his book A History of Arkansas Razorbacks, and as demonstrated in yearbook advertising, the logo was quickly adopted by the Price Clothing Company and Tony’s corner store in Fayetteville to help draw in the university population. The first widely adopted depiction of the Razorback was the “Running Razorback” drawn by Hank Hancock in 1924. A version appeared on the baseball team uniforms in 1913, and in 1916, the university yearbook transitioned from the Cardinal to the Razorback. The Razorback logo was adopted in fits and starts by various university groups, appearing first on the “Rootin’ Rubes” female pep squad uniforms in 1911. ![]() original sound - Jamie Rae.You may well know the story of how the Razorbacks got their name in 1909 from then-football coach Hugo Bezdek, but it was still a few years before the school mascot was first depicted. He said it scared the hell out of him! Got him!! Haha! Woo Pig Sooie!! One of the best concerts I’ve ever been to! Thank you Brown! You put on a helluva show! #fyp #woopigsooie #woopigsooierazorbacks #arkansasrazorbacks #arkansas #kanebrownconcert #kanebrown #drunkordreamingtour2023 #drunkordreamingtour #northlittlerock #arkansas #wps". ![]() Kane Brown got to experience Arkansas Razorbacks Woo Pig Sooie last night. He said it scared the hell out of him! Got him!! Haha! Woo Pig Sooie!! One of the best concerts I’ve ever been to! Thank you Brown ! You put on a helluva show! #fyp #woopigsooie #woopigsooierazorbacks #arkansasrazorbacks #arkansas #kanebrownconcert #kanebrown #drunkordreamingtour2023 #drunkordreamingtour #northlittlerock #arkansas #wpsģ4 Likes, TikTok video from Jamie Rae "Arkansas is known for Woo Pig! Anywhere and everywhere there’s a crowd, it’s gonna happen. Arkansas is known for Woo Pig! Anywhere and everywhere there’s a crowd, it’s gonna happen. ![]()
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